Your work is on Instagram. Your bookings aren't.

A shop's real portfolio is its Instagram grid — but the path from a Reel to a booked chair runs through DMs, and DMs are where bookings die. The website, if there is one, is a template with stale hours and a stock photo of scissors, and it does nothing about the no-shows eating chair time. Meanwhile the walk-in standing outside at 6pm is reading your Google reviews, not your feed.

built forbarbershophair salonnail salonlashes & browstattoo studiomen's groomingbeard & shave barkids' haircutsbraiding & locsblow-dry barhair replacementpiercing studiowig & extension studioBook a call

What we do differently

Booking one tap from the bio: The link in your bio goes straight to picking a barber, a service, and a slot — no "you free Saturday?" DMs. We wire the site into the booking tool that already holds your book, whether that's Booksy, Square Appointments, or Fresha.
No-shows pay something: Deposits and reminder windows configured into the booking flow, so an empty chair at 2pm costs the client who ghosted — not the barber sitting in it.
A page per chair: Clients follow barbers, not shops. Each barber gets their own page — their cuts, their book, their Instagram — so a new client lands on the person who'll actually hold the clippers.
Reviews aimed at the walk-in: Google Business Profile set up and kept current: hours accurate to the minute, photos of fresh cuts, a review ask at the station. "Barber near me" at 6pm is decided by stars, not by your grid.
The site looks like the feed: Big photos of real cuts from your chairs, not stock scissors. If the grid is the portfolio, the site should read like its best nine posts.

The marketing plays

Written for barbershops & salons — not recycled from another industry with the nouns swapped. This is the human half of the shop.

Instagram Reels

The transformation cut is the native format: chair-side, before to after, trending audio, booking link one tap away. Post from the barber's account, not just the shop's — clients book a person, and a barber's Reel travels further than a shop page ever does.

Booking flow

Count the taps from Reel to booked slot — every extra one, and every "DM to book," is a lead going cold while you're mid-fade. Live slots per barber behind the bio link, deposits on, and the DM becomes the fallback instead of the front door.

Google Business Profile

Walk-ins read stars before they read the grid. Fresh-cut photos uploaded weekly, hours that match the door, and a QR at the station that asks for the review while the client is still checking the fade in the mirror.

SMS rebooking

A fade grows out on a clock. Rebook nudges timed to the grow-out — landing before the client starts scrolling for whoever posted a Reel last night — keep the book full of regulars instead of gambling on walk-ins.

What we'd build for barbershops

Not a drawing of a barbershop site — the finished one, on the Starter Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.

The booking page is the whole point — four steps, a running total that knows the barber costs more, and a confirmation. No cart anywhere.

ironwoodbarber.casample site

Open the live sample siteironwoodbarber.ca — the real build, at the size a customer sees it

The package

1 playbook

Starter Package

Appointment Business

Barbershop
Hair salon
Nail, hair & skin care
Skin care & esthetics

what's included

4–5 pages, on the Basic Maintenance plan.

SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
Booking
A booking flow wired into the calendar that already holds your schedule.

pricing

Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.

Request a quote

sample site

View sample site.

A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.

next step

Book a call.

Twenty minutes, straight answers, and a read on what a barbershops & salons build would look like for you.