Nobody buys a $3,450 sofa through a web cart
Big-ticket retail is the case where a normal online store is the wrong shape. The catalogue runs to hundreds of items, the customer needs to filter it before they will look at anything, and at the end of it they want a delivery date and a person — not a checkout button. Most furniture sites either hide the range behind a contact form or drop a full e-commerce cart onto a purchase nobody completes online.
built forCovers: furniture showroommajor appliancesmattress retaillighting & decoroutdoor furniturekitchen & bathoffice furnitureflooring & tilewindow coveringshome electronicsrug & carpet retailcustom cabinetryBook a callWhat we do differently
- Filtering that survives a hundred products
- Category, price band, and the one or two facets that actually narrow a room — built to work without JavaScript, so the catalogue is indexable and instant. A range this size is unusable without it.
- A deposit, not a checkout
- The commerce slot is framed around reserving a piece or paying a deposit, because that is the transaction that happens. Pretending otherwise loses the sale and the data about it.
- Delivery and assembly stated plainly
- Who carries it up the stairs, what it costs, how long it takes, and what happens to the old one. These are the questions that stall a big purchase, and they belong on the page rather than in a phone call.
- A showroom worth visiting
- Most of these sales still close in the room. The site's job is to get somebody into it with a shortlist already in their head, so the showroom page is treated as a destination, not a footer address.
The marketing plays
Written for furniture & appliances — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Google Shopping and search
Furniture buyers search specific — "3 seater fabric sofa grey" — and compare for weeks. Product pages that answer dimensions, materials and lead time are what get shortlisted.
Meta retargeting
A considered purchase takes multiple visits. Retargeting the pieces somebody actually looked at, rather than the brand generally, is the difference between reminding and nagging.
Local delivery radius targeting
Your market ends where your trucks stop. Paid social confined to that radius stops paying for clicks from people you cannot deliver to.
Seasonal clearance events
Floor models, end-of-line and long-weekend sales are the calendar this trade runs on. Each deserves a page and a short campaign rather than a banner on the homepage.
What we'd build for furniture stores
Not a drawing of a furniture site — the finished one, on the Standard Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.
The package
Standard Package
Retail — Large Catalogue
- Furniture & appliances
what's included
6–10 pages, on the Standard Maintenance plan.
SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
E-commerce
Clover Online Ordering embedded into the site, running on the merchant account you already signed.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
CMS
A content editor for the pages that actually change, so you are not waiting on us for a price.
pricing
Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.
Request a quotesample site
View sample site.A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.
Live for
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit ↗next step
Book a call.Twenty minutes, straight answers, and a read on what a furniture & appliances build would look like for you.