Your window display works harder than your website
Shoppers check the phone before they cross the street. If your hours are wrong on Google, they don't come in — they go to whoever shows up under "open now". Meanwhile the real shop window is your Instagram, and the website behind it still lists stock that sold out in March. Foot traffic didn't die; it just starts online now.
built forCovers: boutique & apparelgift & homerecords & hobbypet supplytoys & gamesbooks & stationeryjewellery & accessoriessporting goodsgarden centre & nurserybike shopart & craft supplyconsignment & vintageshoes & footwearphone & computer repairBook a callWhat we do differently
- Stock that stays true
- Product pages driven by one typed data file, so what's online matches what's on the shelf. Marking an item sold out is an edit you make yourself — not an email to a web guy that gets answered next week.
- Win the open-now search
- Google Business Profile kept current, hours consistent everywhere they appear, and LocalBusiness and Product structured data on every page — so "near me" searches surface your shop with the right hours and directions.
- Instagram wired to the shelf
- Your feed is the window; the site is the counter. Every post links to the product it shows, so a Reel that lands becomes a visit instead of an unanswered DM asking "is this still in stock?"
- Seasonal turns, planned ahead
- Gift guides, holiday pages, and Boxing Day markdowns built before the rush, not during it. The build system makes a seasonal refresh a small job, so the site changes as often as the front window does.
- Fast on a sidewalk phone
- Static pages that load fast on mobile data — because the person checking your hours is standing on the sidewalk deciding whether to walk in.
The marketing plays
Written for retail — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Instagram Reels
New-arrival drops and behind-the-counter content on a posting rhythm a small shop can actually sustain — produced by our marketing team, with every post pointing at the exact product page it shows, not just a link in bio.
Google Business Profile
Weekly product posts, fresh photos, review replies, and hours that never go stale — because for a shop, ranking in the map pack for "open now" beats ranking anywhere else.
Product-page SEO
Category and product pages written the way people search — "vinyl records markham", not "curated audio experiences" — with Product schema so your shelf shows up when someone nearby wants exactly what's on it.
Seasonal email
A calendar worked backward from Q4: gift guides and Boxing Day previews sent to your list before the rush, so December customers hear from you in November — not from a big-box flyer.
What we'd build for retail
Not a drawing of a retail site — the finished one, on the Starter Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.
The package
Starter Package
Retail — Online Store
- Apparel & fashion
- Electronics & mobile
- General merchandise
- Hair & beauty products
- Herbal & natural health products
- Pet supplies
what's included
5 pages, on the Basic Maintenance plan.
SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
E-commerce
Clover Online Ordering embedded into the site, running on the merchant account you already signed.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
CMS
A content editor for the pages that actually change, so you are not waiting on us for a price.
pricing
Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.
Request a quotesample site
View sample site.A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.
also written for this trade
One Pager
Local Presence Starter
Convenience & variety store, Convenience store, Variety store & money remittance
Sample site in progress
next step
Book a call.Twenty minutes, straight answers, and a read on what a retail build would look like for you.

