Architects specify what they can find
Most supplier sites are brochures aimed at nobody in particular. The architect at design stage needs assembly details and spec sheets; the estimator at tender needs lead times and a pricing contact; both get a hero image and a generic contact form instead. Then homeowner one-offs land in the same inbox as live RFQs, and sales sorts them by hand.
built forCovers: building productsroofing & envelopelandscape supplyindustrial distributionmanufacturers’ repswholesale tradeplumbing & HVAC supplyelectrical supplyfasteners & toolingsafety & PPEjanitorial & packaging supplyrestaurant equipmentagricultural supplylumber yardBook a callWhat we do differently
- Spec sheets architects can find
- Every system gets its own indexable page with downloadable spec sheets and detail drawings — named and structured the way an architect searches, not buried three clicks deep in a resources tab.
- Project galleries sorted by building
- Completed installs organized by building type and region, because an estimator pricing a school wants to see your system on a school, not a stock photo of a roof.
- Forms that qualify the lead
- The inquiry form asks who is writing — architect, estimator, contractor, property manager — and routes each one differently. Sales stops sorting homeowner emails out of the RFQ pipeline.
- Territory built into the site
- Coverage stated plainly on the page, so an out-of-territory inquiry reaches the right distributor instead of stalling in an inbox for a week.
- Content for the long cycle
- A spec download often happens months before the RFQ. We build the resource library and the follow-up that keep your system in the project file until it prices.
The marketing plays
Written for b2b & supply — not recycled from another industry with the nouns swapped. This is the human half of the shop.
spec-sheet SEO
Rank the documents, not the homepage. Architects search assembly names and detail terms at design stage, so each spec page is built to be the landing page for exactly one of those searches.
Project-completion posts that tag the architect, landscape architect, and GC on the job. The audience that matters is a short list of specifiers in your territory, and they all see whose project you just delivered.
email nurture
A spec download can sit months ahead of the tender. Downloads feed a sequence paced to project stages — detail drawings, install references, maintenance docs — so you are still in the file when the estimator starts pricing.
display retargeting
Long cycles make retargeting cheap: the audience is small and already qualified. Keep the system name in front of spec and gallery visitors through the gap between design and tender.
What we'd build for roofing suppliers
Not a drawing of a roofing supplier site — the finished one, on the Standard Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.
The package
Standard Package
B2B — Distributor / Wholesale
- Food wholesale & distribution
what's included
6–10 pages, on the Standard Maintenance plan.
SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
CMS
A content editor for the pages that actually change, so you are not waiting on us for a price.
CRM
Enquiries land in a CRM with the source attached, so you can see which channel is actually paying.
pricing
Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.
Request a quotesample site
View sample site.A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.
Live for LiveRoof Ontario
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit LiveRoof Ontario ↗
next step
Book a call.Twenty minutes, straight answers, and a read on what a b2b & supply build would look like for you.

