Two customers who want opposite things from the same page
A bakehouse that supplies cafés and grocers and also sells over a counter is running two businesses through one website. The retail customer wants opening hours and a shelf price; the wholesale buyer wants case sizes, order deadlines, lead times and an account. Put both on one page and each has to read past the other — and the wholesale enquiry, which is worth twenty times the walk-in, is usually the one that gives up.
built forCovers: wholesale bakerycommissary kitchencafé supplygrocery supplyrestaurant bread programprivate label bakingpar-baked & frozen doughhotel & institutional supplyfarmers market wholesaleco-packingBook a callWhat we do differently
- The split made at the top
- Retail and wholesale separate at the first screen and never blend again. Two audiences, two paths, two sets of language — because a case price on a retail page is noise and a shelf price on a wholesale page is worse.
- Order deadlines published
- What has to be ordered by when, for delivery on which days. A wholesale buyer is planning a week ahead and needs the cut-off before anything else, including the price.
- A real account application
- Business number, delivery address, trade references — the record that actually opens an account, captured properly rather than arriving as a name and a note in an inbox.
- A catalogue without a cart
- Wholesale ranges are quoted, not checked out. The catalogue shows case sizes and specifications and routes to an account, which is how the trade actually buys.
The marketing plays
Written for wholesale bakehouses — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Direct outreach to cafés and grocers
Wholesale accounts are won one buyer at a time, and the website's job is to make the first meeting shorter. A page with case sizes and lead times does the qualifying before the call.
Trade search
Buyers search "wholesale sourdough supplier" and similar narrow terms with real intent. Pages written for those exact asks are worth more than any amount of brand content.
Local food and hospitality networks
Chefs and café owners recommend suppliers to each other constantly. Being easy to describe and easy to find is most of what turns that into an account.
Retail counter as the shop window
The counter is where a future wholesale buyer tastes the product. Retail marketing has a second job here, and the site should let somebody cross from one side to the other.
What we'd build for bakehouses
Not a drawing of a wholesale bakery site — the finished one, on the Standard Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.
The package
Standard Package
Retail — Catalogue + Wholesale
- Bakery & pastry (wholesale + retail)
what's included
6–8 pages, on the Standard Maintenance plan.
SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
E-commerce
Clover Online Ordering embedded into the site, running on the merchant account you already signed.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
CMS
A content editor for the pages that actually change, so you are not waiting on us for a price.
pricing
Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.
Request a quotesample site
View sample site.A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.
Live for
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit ↗next step
Book a call.Twenty minutes, straight answers, and a read on what a wholesale bakehouses build would look like for you.