You sell out by eleven and the website never says so
A bakery sells a time as much as a product. Bread comes out at seven, the good pastry is gone by eleven, the cake somebody wants for Saturday has to be ordered by Wednesday — and none of that is on most bakery websites, which show a photo of a croissant and an address. The result is a phone that rings all morning with questions the page should have answered, and cake enquiries that arrive too late to take.
built forCovers: sourdough & breadviennoiseriecustom cakesdoughnuts & pastrygluten-free bakerycupcake & dessert shoppie & tart shopPortuguese & Filipino bakeryAsian bakerycookie & brownie counterwedding cake studiohome-based bakerBook a callWhat we do differently
- Pre-order framed as a deadline
- Ordering ahead is built around cut-offs and pickup windows, because that is how a bakery actually sells. What is available for Saturday, and by when, is stated rather than implied.
- Custom cakes as an enquiry, not a cart
- A cake gets quoted, not checked out. The form asks the questions you would ask on the phone — date, size, flavour, writing, allergies — so the reply can be a price instead of another round of questions.
- A wholesale side that stays separate
- Where a bakehouse supplies cafés and grocers, that audience wants case sizes, order deadlines and an account application — not shelf prices. It gets its own path from the top of the site.
- The daily bake, without a content system
- What is baked today changes; the ordering rules do not. Only the part that actually churns is editable, which keeps the site cheap to run and impossible to leave stale.
The marketing plays
Written for bakeries — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Bakery photography sells itself, and mornings are when the audience is deciding. We plan around the bake schedule rather than posting whatever was photographed at closing.
Google Business Profile
"Bakery near me open now" is most of the demand, and hours are the whole answer. Holiday hours in particular are worth more than any campaign — that is when a bakery makes its year.
Seasonal pre-order pushes
Christmas, Easter and Mother's Day are pre-order businesses with hard deadlines. A page and a short campaign timed to the cut-off beats a general post every time.
Wholesale outreach
Cafés and grocers buy from bakehouses they can find and evaluate quickly. A page with case sizes, lead times and a real account process does the qualifying before the first call.
What we'd build for bakeries
Not a drawing of a bakery site — the finished one, on the Starter Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.
The package
Starter Package
F&B — Bakery / Pre-Order
- Bakery & pastry
what's included
4–5 pages, on the Basic Maintenance plan.
SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
E-commerce
Clover Online Ordering embedded into the site, running on the merchant account you already signed.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
pricing
Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.
Request a quotesample site
View sample site.A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.
Live for
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit ↗next step
Book a call.Twenty minutes, straight answers, and a read on what a bakeries build would look like for you.